Good Deed Foundation, LLC offers simple, powerful acts that will provide lasting solutions for women and families in poverty and for climate change.
- Good Deed Foundation Funding
- Board of Directors
- Constituent Marketing Campaign
- Online Organizing Campaign
- National Media, PR, Public Awareness & Celebrity Campaign
- Good Deed Foundation’s Cell Phone Recycling Program
- Wall St. Marketing Program
- Supermarket Retail Support
- One Million Free Grocery Bags
- Climate Change Solutions Program
- UCare.tv
- Alliance with Women’s Funding Network
- Good Deed Foundation Legal Definition
Good Deed Foundation Funding: Good Deed Foundation is funded by grants provided by the Women’s Funding Network, the W. K. Kellogg Foundation and Heather Trust of New Zealand. Good Deed chairman is Andrew Martin, a philanthropist who was formerly founding chairman of several successful international food companies, including Smartfood Popcorn and Annie’s Homegrown, Inc. Good Deed Foundation also is working with two national licensing companies whose skills are renowned in the industry: The Licensing Company and Campbell’s Associates.
All donations to Good Deed are audited and reported by Merck CPAs and Consultants. Good Deed donations are displayed on the Good Deed website in order to provide 100 percent public transparency. Two-thirds of Good Deed gross revenues are distributed to Women’s Funding Network to assist women and girls in poverty. The other one-third is donated to Climate Change programs. Good Deed has a maximum cap of 10 percent that can be retained for operations. Moreover, Good Deed has an unprecedented governance standard whereby the board must adopt the highest governance standards found anywhere in the world.
Board of Directors: The Good Deed Foundation Board of Directors serve on a pro bono basis and include: Jim Bildner, Esq., Chairman of the Literary Ventures Fund and General Partner of New Horizons Partners, LLC, Carol Browner, former secretary of the EPA under President Clinton, current partner with The Madeleine Albright Group, LLC; Gina Glantz, senior advisor SEIU; Suzanne Gombrich, President, Upstart Foundation; Chris Grumm, President and CEO, WFN; Andrew Martin; Jeff Pelletier, principal, Yucaipa Companies; and Marla Williams, partner, Holmes, Roberts & Owen, LLP.
Good Deed Constituent Marketing Campaign: Good Deed Foundation Constituent Marketing Campaign has recruited national organizations representing more than 80 million US consumers to actively support products that include the Good Deed logo. This Constituent Marketing campaign is being managed by Criterion Consulting, Fowler Hoffman and Heidepriem & Mager, is supported by more than 200 women’s foundations, the 45 million member National Council of Churches, 11 million workers and their family members, and many other civic organizations which can be seen on our supporters page. Good Deed is working with these organizations to pro-actively engage their members on a grass roots level to purchase products with the Good Deed logo and help “spread the word” about Good Deed co-branded products through their personal networks, friends and families. This Constituent Marketing program is a unique and unprecedented proactive and engaging grass roots promotional opportunity that goes far beyond traditional cause-marketing.
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Good Deed Foundation Online Organizing Campaign: Good Deed Online Organizing Campaign, managed by EchoDitto and Medialink, will increase public awareness and mobilize millions more consumers through grass-roots online organizing to support products bearing the Good Deed logo. Products bearing the Good Deed logo will also be promoted on well-read and prestigious blogs around the nation. Good Deed has numerous online tools that can be found on our Take Action page, including a Good Deed widget, eCards and banners.
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Good Deed Foundation's National Media, PR, Public Awareness & Celebrity Campaign is being coordinated by Ogilvy PR Worldwide, a division of WPP, in conjunction with MediaLink. This campaign will proactively promote and support products carrying the Good Deed logo through TV, radio and print media. This will be further strengthened by major national and international celebrities who will promote products carrying the Good Deed logo to the public.
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Good Deed Foundation’s Cell Phone Recycling Program - Celebrities are introducing the Good Deed cell phone recycling program in public service announcements, publicity and advertisements on major TV channels, film trailers and in popular magazines beginning in Spring 2008.
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Good Deed Foundation's Wall St. Marketing Program: As an additional reward for a company whose stock is publicly traded, Good Deed will actively support a company’s stock to the $2.2 trillion Socially Responsible Investment community on Wall Street. This will strengthen the share price and enhance its overall public and Wall Street image.
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Good Deed Foundation Supermarket Retail Support: Good Deed’s constituent and other marketing programs will drive consumers to a retailer in order to purchase products with the Good Deed logo. Good Deed Foundation and its supporting constituents will honor the retailer for their Good Deed.
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One Million Free Grocery Bags: Good Deed is willing to donate to select retailers up to 1 million free recycled/recyclable grocery bags for use in their stores. The bags would be printed with information to help the retailer’s customers in their daily lives. In addition, people will be able to read about programs in their communities that offer services from the non-profit community and resources such as information on help to find scholarships. The bags will also advertise the products carrying the Good Deed logo.
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Good Deed Foundation Climate Change Solutions Program: One-third of Good Deed Foundation profits will be dedicated to climate change. Good Deed’s Climate Change Solutions program includes the following components:
Good Deed’s goal is to distribute one million bulbs to organizations and people in need, thereby solving climate change by reducing CO2 by 176 million to 647 million pounds. This will reduce electricity bills by $16 million to $62 million annually and save an additional $3 million in bulb costs for non-profit organizations and people in need. The National Council of Churches has agreed to distribute the bulbs to any non-profit in the U.S. Alternatively, a retailer could honor a free coupon provided to Good Deed supporters and paid for by Good Deed, thereby generating additional traffic to the retailer.
UCare.tv: UCare.tv is free to the public and to the growing target audience of 80 million members of the national organizations that have pledged to support Good Deed. UCare.tv offers the public:
- Up-to-the-minute news supplied by more than 200 major national and international news organizations. In addition, viewers can share “Good Deed Reports”, their personal stories about positive social change in their local communities and around the world.
- Videos and information about non-profit organizations offering services and resources to you and your family. National non-profit organizations supporting Good Deed are uploading videos at no cost, describing their non-profit services and resources. For example, if a woman in Portland, Maine needs information about a battered women’s shelter, she can go to UCare.tv in the privacy of her home, church or library and find videos she can stream and view immediately about what services are offered to her.
- Video games will be available, created by prestigious organizations such as the United Nations, to raise awareness and encourage positive social change about issues in local communities and around the world. These games provide women and children positive, non-violent alternatives.
Good Deed Foundation Alliance with the Women’s Funding Network: Two-thirds of Good Deed donations will be dedicated to US and international grants to provide lasting solutions for women and their families in poverty. The other third of Good Deed revenues goes towards lasting solutions for climate change. The Women’s Funding Network will use its unmatched network to direct these dollars to create lasting improvements in the lives of women and their families. All Good Deed grantmaking related to women and poverty will go towards:
- Women’s entrepreneurship
- Building assets and financial literacy
- Better jobs
- Investing in children
Good Deed is creating an unparalleled opportunity to tap into the power and motivation of female consumers to create a bright new future for women and their families around the world.
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Good Deed Foundation Legal Definition
Good Deed Foundation is a not-for-profit LIMITED LIABILITY COMPANY. A for-profit COMPANY distributes its profits to its OWNERS. GOOD DEED HAS ONE OR MORE "MEMBERS" THAT ACT AS NOMINAL OWNERS FOR LEGAL AND GOVERNANCE PURPOSES. HOWEVER, GOOD DEED IS PROHIBITED FROM DISTRIBUTING ANY PROFITS TO ITS MEMBERS. INSTEAD, ALL PROFITS (AFTER MAKING LICENSING PAYMENTS TO THE WOMEN'S FUNDING NETWORK AND PAYING OVERHEAD AND OTHER EXPENSES) ARE REQUIRED TO BE DISTRIBUTED TO CHARITIES APPROVED BY ITS BOARD OF DIRECTORS. In addition, GOOD DEED IS REQUIRED TO CONDUCT A REGULAR EVALUATION OF ITS GOVERNANCE PRACTICES TO ENSURE THAT ITS PRACTICES ARE CONSISTENT WITH BEST GOVERNANCE PRACTICES OF NON-PROFIT ORGANIZATIONS IN THE UNITED STATES.
GOOD DEED IS UNABLE TO QUALIFY FOR TAX-EXEMPT STATUS UNDER SECTION 501(C)(3) OF THE UNITED STATES INTERNAL REVENUE CODE BECAUSE ITS ACTIVITIES ARE BUSINESS ACTIVITIES (I.E., LICENSING THE GDF AND WFN MARKS), ALTHOUGH AS NOTED ABOVE ALL PROFITS FROM THESE BUSINESS ACTIVITIES MUST BE DONATED TO CHARITY. IN OTHER WORDS, GOOD DEED EARNS ITS REVENUES THROUGH BUSINESS ACTIVITIES RATHER THAN THROUGH PUBLIC OR PRIVATE DONATIONS, BUT 100% OF THE PROFITS FROM THESE ACTIVITIES ARE APPLIED TO CHARITABLE ACTIVITIES.
